Fashion designers are among the highly social bunches, but they are rare and specific in interests. Therefore, after the team organizing the Melbourne Spring Fashion Week (MSFW) chose to increase their use of social media to increase the number of audiences, they were certain that they would get it right.
MSFW is among the annual productions to expect in the City of Melbourne and displays both local and international designers as part of the economic development and marketing activities of the city. The commercial and marketing executive manager, Lucan Creamer, the vision of Melbourne is to drive the fashion industry’s economic impact. They have plans of encouraging people to attend the fashion show and inspire them to shop.
Creamer also believes that they have to do more in relation to the customer insights, particularly when it comes to the customer behaviors and the work that IBM did on social analytics at the earlier Vivid Festival in Sydney inspired them. That resulted in MSFW collaborating with IBM and serving as the official innovator and technologist. MSFW focused on audience and customer insights to lead their strategies and to ensure that they were innovating enough to remain ahead in the fashion industry.
The 2019 Melbourne Fashion Week
The Melbourne Fashion week will run from 1 March 2019 to 10 March 2019. Therefore, you should be planning to spend the time at the Royal Exhibition Building, which will feature a lineup of industry summits, runways, events and much more. Whether you will be among the first time goers or the regular attendees, we have gathered adequate information to help you navigate the fashion extravaganza.
When the extravaganza starts
The year 2019-fashion extravaganza will introduce a new concept – the Power of Dreamers Concept -, which is centered on empowering people through fashion. Expect to find unique variations themed across the VAMFF regulars, such as Akira, Martin Grant, Camira and Marc, By Johnny, Scanlan Theodore, LIMB The Label, Leo and Lin and Double Rainbow. Some will be displaying the plus size dresses in Australia.
The list of designers that will be making their debut to the fashion festival include some established international and local names. Scoring our tickets to the show is recommendable. The fashion extravaganza provides a day of discussions lead by teams of established names, both local and international. On 9 March 2019, expect to witness some of the greatest design talents that the City of Melbourne provides.
The National Graduate Showcase
The National Graduate Showcase is one of the annual highlights and will start on 9 March 2019. Be ready to witness some of the greatest design talents in Melbourne. The National Graduate showcase is a good target. In between the industry talks and runways, expect to find drink and food pop-ups. People will be enjoying what the entertainment world has to offer.
Lastly, the Melbourne Fashion Festival will incorporate everything that we have loved for many years in addition to higher-grade fashion-filled events. With a theme coined “power to the dreams”, this festival seeks to encourage ingenuity, imagination, exploration and celebrate the juncture between the organic land we inhabit and fabricated articles. Even though the primary focus of this extravaganza is fashion, expect art, music, and more entertainment.